How To Market Across Departments
If you market enterprise hardware and software to an organization, you likely consider the “IT…
Your Customer Is Being Acquired — How Do You Stay In the Mix?
Take it from Deloitte: The rate of mergers and acquisitions are on the rise. The…
Put Your Print on Buyers’ Biometric Future
Remember those old spy thrillers and sci-fi epics that featured fingerprint, retina and facial recognition…
How to baffle your buyers with buzzwords (and other terrible marketing tricks)
In the most successful relationships between IT marketers and buyers, both parties are speaking the…
The Internet of Everything: How IT and OT are Converging
How much do you know about Industry 4.0? That’s the trendy moniker for a brave…
Helping your Buyers Sell Disaster Recovery and Business Continuity
Autumn marks a risky season for disasters in the U.S. From hurricanes along the East…
What Keeps IT Buyers Loyal?
When it comes to purchase decisions, IT pros tend to look for advice to the…
IT buyers' roles are changing....Is your message keeping up?
As organizations grow more aware of the upside of technology, senior IT pros are being…
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