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Blog / Technology

03/31/20

BWW Media Group

How to help your buyers weather Windows 10 update

Tech marketers, take note: For Petri.com readers, Microsoft is one technology provider they can’t do…

03/17/20

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IT in the Age of COVID-19

We cover tech on our properties, Petri.com and Thurrott.com, because we are passionate about the…

03/03/20

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Understanding IT buyers’ hopes and fears for 2020

Looking at the year ahead, what are the top tech aspirations and concerns among the…

02/18/20

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Helping your buyers make the move to Microsoft 365

Microsoft offers a rich variety of products and services aimed at enterprise users — but…

02/05/20

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Working with CISOs — or helping buyers fill the gap

When you’re pitching your brand to the C-suite, you’ve probably worked with your share of…

How to get the most from display advertising
12/30/19

BWW Media Group

How To Get The Most From Display Advertising

If you use display ads to reach buyers, you can thank Benjamin Franklin. In May…

12/10/19

BWW Media Group

How to Tailor a Cultural Fit With Buyers

As any savvy marketer knows, growing business for the long term means creating enduring relationships…

11/26/19

BWW Media Group

How To Help Customers Decide It’s Time To Buy

When IT pros make purchase decisions, one of their top priorities is compatibility with their…

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